Where Dreams Find A Home
Mahindra Happinest is Mahindra Group’s economy housing segment. One of the most trusted and well-known brands in India, Mahindra’s economy housing segment is targeted at comfortable, affordable housing developments.
Happinest Kalyan was an offering of 1 and 2 BHK homes in a prime location on the Mumbai Nashik Expressway. Built on the philosophy of ‘Live, Smile, Prosper’ Happiness Kalyan was an attractive proposition to new home owners and tasked us with creating a similarly enticing narrative.
Given the target audience comprised of budget conscious customers and probable first-time buyers, we had to find the right balance between technology and design. Overdoing the technical bits could have intimidated customers and because the decision-making matrix here extended to entire families and friends, footfall was expected to be higher compared to other projects. The focus thus would be on a seamlessness and accessibility.
We designed the centre, mindful of the fact that visual engagements had to be created without the need for interactivity. The journey began with a Welcome Zone and small waiting area. We set up a kids area, decked with an infinity glass floor and tab games to keep young kids occupied while their parents perused the information. We also added a Celebration Dias, where a potential buyer would be presented a booking form, while a camera captured the act. It was a celebratory little hook to instil in the customer a sense of both joy and pride.
The brand’s core values, were displayed across the scale model rooms and assisted by a separate AV room playing enticing walkthroughs via multiple projections. To contextualise the project we also set up a location model to highlight the property’s connectivity and advantages. To add to brand Mahindra’s value, we created an innovation wall to help educate people about the many pathbreaking technologies, the group has introduced to the housing development market. On completing this engaging journey a customer was showcased a sample apartment, and then finally led to a transaction area to make the best purchase of their lives.